Week 8 EOC: Creative Content

            I will present my product with a radio ad. 30 seconds of airtime should be sufficient to present the new product (Choco-Nachos) and explain a little about it as well. The Radio commercial will consist of a voice over done by myself and the 'theme' of the ad will revolve around the very last line of the voice over, 'Waint until you try it.' We have obtained the license to play the Nu Shooz song, "I Can't Wait" in the background as the voiceover is playing. The artist will also be a spokesman and have already projected tv ads with the artists after the first quarter. "Testimonial evidence or endorsement: This style features a highly believable or likable source endorsing the product. It could be ordinary people saying how much they like a given product." Marketing: An Intro, Armstrong/Kotler, page 393.  This radio ad will be simple and cost effective. It will not require as much time to build upon therefore allowing us to distribute our product faster to the consumer. "Advertising can be very costly. Although some advertising forms, such as newspaper and radio advertising, can be done on smaller budgets, other forms, such as network TV advertising, require very large budgets. " Marketing: An Introduction. Armstrong/Kotler, Page 383.