Final Project: Objectives

Objectives are an extremely crucial part of the companies development. We plan on  following the poromotional outline to grow our business. "The most logical budget-setting method is the objective-and-task method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks." Marketing: An Intro, Armstrong/Kotler, page, 389. We start by taking over the radio commercial world. We will begin by doing radio commercials only for the first quarter. Radio is by far the lowest expense in advertising media. " In addition, advertising can be very costly. Although some advertising forms, such as newspaper and radio advertising, can be done on smaller budgets, other forms, such as network TV advertising, require very large budgets." Marketing: An Intro, Armstrong/Kotler, page 383. After our first quarter, and recording our sales, we can then project future quarters. At that time of projection, we will then roll into the Tv advertising media. By end of the first quarter, sales will be expected to be above expectations, and thus be able to provide the necessary investment for the Tv ads. "For companies that want to reach a mass audience, TV is the place to be.

Beyond its reach, large-scale advertising says something positive about the seller’s size, popularity, and success." Marketing: An Intro, Armstrong/Kotler, Page 383.

Tv would introduce our product to the largest amount of people at once. Tv ads will run from quarters 2 through 4 and that would be year 1 of our advertising objective. Once year 1 is in the books, the next projected forecast will have to be accessed.