Final Project: Situation or SWOT Analysis

Our goal, like any other company, is to build a potentially successful idea into a solid profitable company. In order to succeed we first must dive in our inner workings and see exactly what is either going to make us or break us. We have to evaluate our strengths, weaknesses, opportunities, and potential threats. "The goal of a SWOT analysis is to match the company strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Armstrong/Kotler, Marketing: An Introduction, page 56.
Strengths- Our family owned company has hard working, creative individuals that drive our business. Everyones' mind is on the same page and we all work together to reach our ultimate goal. We are all one big family, and the fun working atmosphere we provide boosts morale and encourages happiness and well being.
Opportunities- A great opportunity we have already acquired, is the strong relationship we have with Ben & Jerry's Ice Cream Co. Ben & Jerry have established a world renowned company that everyone recognizes for their natural delicious, unique tastes. We will explore this  business partnership opportunity with them, as well as their contacts in the industry.
Weaknesses- Our weaknesses vary upon the situation, for example, starting out as a smaller family opened business we may not be able to meet high demand orders for products if sales begin boosting to the level. Our facilities and employees can only produce so much that if sales increase to the point of national multiple grocery store orders then we will have no choice but expand. Expanding is growing and that is great, however the time that it will take to assemble a new facility and hire the appropriate staff will greatly reduce even more out ability to ship our products.
Threats- Having an amazing company like Ben & Jerry's at our side definitely puts at ease. We believe with their reputation, our performance will surely continue to climb, however there are many other companies that have had similar products and are already in circulation at many grocery stores nationwide. Consumers may not pick up our product right away because of the already high number of
Similar products. This is where I believe our marketing and advertising division comes in play. As long as we can show our consumers our product in the right way, we believe we will have no problem firmly establishing ourselves with the rest of the strong competitors.
With this swot analysis, and marketing implementation strategies, we will be able to successfully market our product. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly." Marketing: An Intro, Armstrong/Kotler, page 57.