Final Project: Business Mission Statement

A mission statement can be defined as followed, "A statement of the organization’s purpose—what it wants to accomplish in the larger environment." Armstrong/Kotler, Marketing: An Introduction, page R21.

This should be very simple and directly to the point. However, some companies may have a very vague statement, and do not allow the consumer to properly connect with the product, in the way it was intended to. "Few leaders actually get the point of forging a mission with real grit and meaning. [Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean." Armstrong/Kotler, Marketing: An Introduction, page 40.

Choco-Nachos Mission Statement: "We give families the opportunity to taste a delicious blend of natural flavors that everyone and anyone from all ages can enjoy. "


-This mission statement is aimed toward the families. Dinner time is family time, and our consumers are generally the families that sit down nightly for dinner together. After dinner, dessert is always on everyones mind. Our unique product is a healthy and natural alternative to traditional desserts.