Final Project: Distribution

Distribution is a key component in any business plan. Of course in the beginning we plan on solely distributing through our partnership with Ben & Jerry's Ice Cream Co. but once our 3 year contract is over, it is just as possible that we will re sign with them or not sign. It depends on how our company stands at the current time. Like any company, we of course want to be profitable, and licensing our product to other companies is a great way to market our product on a global level. We will initially have Ben & Jerry exclusively with a joint-venture contract. "Joint venturing

Entering foreign markets by joining with foreign companies to produce or market a product or service." Marketing: An Intro, Armstrong/Kotler, page 492.

              There are always other larger companies around the world that can help distribute and share your product to the world as well. We plan on licensing our product on a global level eventually. "Licensing is a simple way for a manufacturer to enter international marketing. The company enters into an agreement with a licensee in the foreign market. For a fee or royalty, the licensee buys the right to use the company’s manufacturing process, trademark, patent, trade secret, or other item of value. The company thus gains entry into the market at little risk; the licensee gains production expertise or a well-known product or name without having to start from scratch." Marketing: An Intro, Armstrong/Kotler, page 492.