Final Project: Implementation Evaluation Control

Throughout our whole business plan, we have presented many ideas. However, we can not just present the ideas and sit back and wait for them to develop on  their own. We have talked a lot about marketing, but not a whole lot about management. Marketing and Management go hand in hand. "Managing the marketing process requires the four marketing management functions —analysis, planning,implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand." Marketing: An Intro, Armstrong/Kotler, page 55. We have to first lay out the business plan and then of course follow through with it and execute. After the plan has  been executed, we will review the results and see where we can can advance or where we can improve. " Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Marketing: An Intro, Armstrong/Kotler, page 55. Control is very important, if we are not able to analyze our results, and or improve our areas of opportunities, we will be unable to grow our business. If our goals and or business plan is not going the way we initially saw it, changes must be made to further grow the company. " Finally, management takes corrective action to close the gaps between its goals and its performance. This may require changing the action programs or even changing the goals." Marketing: An Intro, Armstrong/Kotler, page 58.