Monday, January 23, 2012

Week 3 EOC: My Demographics

"Millennials- also called Generation Y or the echo boomers, Born between 1977 and 2000, these children of the baby boomers number 83 million. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market."-Analyzing the Marketing Environment (page 16). \



          - I would definitely agree with my demographic that I am categorized in. Born in 88’, many differences can be noted within my own family that reflect my parents generation, and grand parents generation. My brother, my sister, and myself, are all attending college, where my parents and grandparents did not. We are all fully integrated with our current technology in today’s time and continue to grow with it. As technology grows, we grow with it, and our generation does not have one problem with spending their hard earned dollars on the latest and greatest.

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