In terms of the Boston Consulting Group rubric, I see the video game systems in the following way; Microsoft Xbox 360, Sony Playstation 3, as cash cows. iOS devices would fall under question marks. Nintendo Ds, and Sony PSP as dogs. As for the ‘star’ category, I currently do not see anything new in the video game industry that I would qualify as a star. This is all based on current findings. In The past, many companies have claimed to have the highest selling video game system. One good example is the Nintendo DS. “Nintendo Claims Best-Selling Videogame System In US History” -http://www.forbes.com/sites/oliverchiang/2011/01/04/nintendo-claims-best-selling-videogame-system-in-us-history/. I categorize the DS into the dog because, yes, in 2004 Nintendo may have sold more copies of the DS than any other system, but today the DS has taken multiple price cuts, and sales are almost non-existent compared to 2004.
Apple has revolutionized the electronics industry many times, but in terms of tapping into the video game system I believe Apple is not doing a very good job. Many companies put their hands in many different revenue streams for simply that, revenue. “Steve Jobs and Apple's Influence on Gaming Massively Overstated” -http://www.forbes.com/sites/insertcoin/2011/11/04/steve-jobs-and-apples-influence-on-gaming-massively-overstated/.
As for the ‘star’ category, like I have stated above, I have not seen anything current in the industry that has provided a big enough spark to make its way in the ‘star’ category. I feel as of now, consumers are in some sort of a limbo area with games and their systems. The current line up of consoles has been in full effect for a strong 7 years, and the next generation release is just on the horizon. “Guide To the Next Generation of Video Game Consoles: Xbox 720, PlayStation 4, Wii U, and Beyond!” -http://www.g4tv.com/thefeed/blog/post/717083/guide-to-the-next-generation-of-video-game-consoles-xbox-720-playstation-4-wii-u-and-beyond/.
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