Week 10 EOC: Benefits VS. Features

There are many products out in our world. Some are products that you need, others are products that we want. From the business perspective, one must solve the problem of introducing the product into the consumers hands, whether they fall in the 'wants' or 'needs' category. Food, we need food to survive, obviously it will be purchased because our well being depends on it, but ice cream? We do not need that, we want that. "Product concept

The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements."  Marketing: An Intro, Amrstrong/Kotler, page 10. The definition of product concept to seems very directional towards an item of 'want'. We must further improve our product if we want to continue to sell. 

"Selling concept,The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort." Marketing: An Intro, Armstrong/Kotler, page 11. Both concepts I believe go hand-in-hand. The concepts keep the emphasis on continuing to further improve our product through features, eye- catching features. In my opinion, regardless of your product, you must tie in the customers relationship to the product to something that will benefit them by using the product."Marketing myopia

The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products." Marketing: An Intro. Amrstrong/Kotler, page 7.

With our ice cream, we will have to implement that feeling the emotion one gets when that delicious blend of flavors gets to you, we are selling enjoyment, not just mere ice cream. 

Week 9 EOC: Three Great Mission Statements

Out of all the classes mission statements, I chose the following three students that I believed to have the best mission statements. Will Rowley, Javier Garcia, Rom Alon
Javier's Mission statement is clear and to the point. I think anyone can read the mission statement and clearly see who they are trying to get their product out to. It was simple, and many consumers appreciate simplicity.
Will's statement was extremely detailed. He tells you exactly what he is doing, what his goal is and how he will achieve it. He explained both oriented, and market-oriented definitions in his description, and not many other people described their mission statement quite like Will did.
Rom's mission statement worked very well with his quotes he chose to integrate. The flow of his statement matched perfectly with the quotes and he also gives the consumer a small insight on the roots of how his company is ran. People enjoy seeing companies that include everyones opinion, and I think Rom is definitely on the correct path with his mission statement. In the text, Armstrong and Kotler say, “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. “Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. According to the text, I believe that the three students listed above demonstrate exactly what a strong business mission statement should be.